What customers want - using Outcome-Driven Innovation to Create Breakthrough Products and Services
de: Anthony W. Ulwick
Publicat de: Editura McGraw-Hill
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| General | |
| Anul | 2005 |
| Autor | Anthony W. Ulwick |
| Categorii | Afaceri / Economie / Bani, Marketing / Publicitate / Vanzari, Carti in Limbi Straine, Economics, Finance, Business and Industry, Carti in Limba Engleza, Carti |
| Editura | Editura McGraw-Hill |
| ISBN | 0071408673 |
| Pagini | 202 pagini |
| Format | Hardcover |
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