Leader in Marketing

There are many definitions of leadership. The Collins English dictionary defines leadership as the leader(s) of a party or group.Yet true leadership is much more than that. A leader can be the CEO of an organization, or a first year employee who leads his or her team to success behind the scenes. A leader might lead through official authority and power, yet just as often great leaders lead through inspiration, persuasion and personal connections.

So what is leadership? One great definition is: “Leadership is the art of leading others to deliberately create a result that wouldn’t have happened otherwise.”

It‘s not just the creation of results that makes good leadership. Good leaders are able to deliberately create challenging results by enlisting the help of others. They can single handedly turn failing companies into Fortune 500 organizations. They can change company cultures. Good leadership is an essential key to corporate success.