Ebook The Code of Photography

Beyond the glam aura of photography, beyond the number of social media likes and online virality, beyond technique and the so-called winning settings of a high-performance camera, lie hidden the true premises of creating a great image: curiosity, presence, attention to everything around, and a unique space–time–light–emotion sequence, driving the photographer observer to open up to invisible layers of the world, which are eager to be brought to the foreground.

There are no recipes. But an honest guidance into the territory of photography doesn’t urge one to access predefined solutions, but to discover the bonanza of possibilities within the one who wishes to write with light. Vlad Eftenie proposes a deep and poetic approach to the photographic gesture. In an endeavor that combines technique, aesthetics, visual storytelling, confession and elements of language that are essential for a sensitive understanding of the field, the architect photographer, but especially the flâneur who feeds on the city and shoots until he exhausts the vibrations in his plexus, becomes a guide in our inner journey towards taking that memorable photograph.