Build your business english skills. Curs practic

CONTENTS
Foreword .................................................................................... 5
UNIT 1
Contacts ................................................................................... 13
Introductions ............................................................................... 13
Initiating a Conversation ............................................................. 15
Making, Accepting and Declining Invitations ............................ 17
Entertaining a Client ................................................................... 20
Language Focus: Formal and Informal Language.................... 22
Writing: Formal/Informal Emails .......................................... 26
UNIT 2
Appointments ............................................................................ 28
Getting Through ................................................................. 28
Phone Appointments .......................................................... 31
Language Focus: Expressing Requests .............................. 36
Writing: Miscellaneous Correspondence ........................... 41
UNIT 3
Communication ........................................................................ 43
Means of Communication ................................................. 43
Language Focus: Present Tense Simple and Continuous ....... 48
Writing: Faxes .................................................................... 56
UNIT 4
The Economic Sectors.............................................................. 58
Companies and Economic Sectors ..................................... 58
Language Focus: Past Tense Simple and Continuous ....... 61
Writing: Letters of Enquiry ................................................ 66
REVISION 1

UNIT 5
New Business ........................................................................... 75
Entrepreneurs ..................................................................... 75
Language Focus: Present Perfect Simple and Continuous ..... 81
Writing: A Newspaper Article ........................................... 86
UNIT 6
Managing People ..................................................................... 88
Managerial Skills and Styles ............................................. 88
Company Structure ............................................................ 93
Language Focus: Past Perfect Simple and Continuous ........ 95
Writing: Replying to Enquiries ........................................ 100
UNIT 7
Careers .................................................................................... 104
The Curriculum Vitae ...................................................... 105
The Covering Letter ......................................................... 115
Language Focus: Expressing Future Time ...................... 121
UNIT 8
Employment Relations ........................................................... 126
Trade Unions .................................................................... 126
Language Focus: The Passive Voice ............................... 131
Writing: Memos .............................................................. 138
REVISION 2 .......................................................................... 141
UNIT 9
Marketing ............................................................................... 148
Marketing vs. Selling ....................................................... 148
SWOT Analyses ............................................................... 154
Language Focus: Modal Verbs ........................................ 156
Writing: Letters of Complaint .......................................... 163
11
UNIT 10
Brands ..................................................................................... 167
Competing Brands .......................................................... 167
Language Focus: Adjectives - Degrees of Comparison ....... 172
Writing: Replying to Letters of Complaint ...................... 178
UNIT 11
Banking .................................................................................. 182
Banking Services ............................................................. 182
Language Focus: Conditionals ......................................... 187
Writing: Request for A Loan ........................................... 193
UNIT 12
The Bottom Line .................................................................... 196
The Trade Cycle ............................................................... 196
Language Focus: Numbers .............................................. 201
Symbols............................................... 202
Reported Speech .................................. 204
Writing: Presentations ...................................................... 211
REVISION 3 .......................................................................... 212
Appendix: List of Irregular Verbs ...................................... 219
Bibliography .......................................................................... 225